AlphaGen Analytics

Competitive Positioning

Make competitive positioning decisions with real market context - not assumptions.

Understand how your competitors are actually positioning themselves today, across channels and at scale, so you can make confident positioning decisions before you commit.

Competitive positioning sounds straightforward until you try to do it properly. Most teams struggle because:

The landscape is too large

Dozens of competitors, hundreds of pages, thousands of ads and variations.

Insights are shallow by necessity

Reviews focus on a handful of examples, not the full messaging landscape.

Everything is point-in-time

By the time a competitive review is complete, the market has already moved.

Decisions rely on interpretation

When evidence is thin, positioning choices default to opinion and instinct.

Competitive positioning is usually pieced together from:

One-off competitor decks and market scans

Manual reviews of websites and ad libraries

Screenshots and copied messaging examples

Internal workshops and alignment sessions

These approaches are rational but they don’t scale, and they don’t stay current.

AlphaGen introduces a different way to understand competitive positioning.

Instead of reviewing isolated examples, AlphaGen continuously analyses competitor messaging at scale - structuring what competitors are saying into clear, comparable themes over time.

This means positioning decisions are based on:

complete market coverage, not samples

patterns and convergence, not anecdotes

current reality, not last quarter’s view

To form a complete picture of competitive positioning, AlphaGen analyses messaging across key market signals, including:

Competitor website messaging
Paid advertising messaging (e.g. LinkedIn Ads)
Core value propositions, benefits, and claims
Messaging themes that repeat or shift over time

These signals are combined and structured to reveal how competitors position themselves - not just what they say once.

AlphaGen analyses messaging across key market signals

This solution is especially valuable for:

Product marketing managers

Defining or refreshing positioning

Marketing leadership

Validating strategic differentiation

Paid and performance teams

Aligning campaigns with market reality

Agencies

Supporting positioning and competitive strategy for clients

Teams use AlphaGen for competitive positioning when:

Preparing for a positioning or messaging refresh

Planning a new product or feature launch

Aligning stakeholders before committing to a strategy

Supporting internal positioning workshops with evidence

See AlphaGen In Action

Explore how marketing leaders use AlphaGen to make confident, evidence-backed decisions before they commit.